Sustainable and unique markings as a solution to assure the product authenticity

It is estimated that the average Fortune 500 company spends over $4 million annually to protect their products from counterfeit replacements, but that – according to the International Chamber of Commerce – counterfeit goods still make up 8% of all world trade. For the purpose of ensuring customers get the quality products they expect from a brand or avoiding warranty issues resulting from counterfeit replacement components, brand protection has huge positive impacts in the metal industry.

There are many options for deterring counterfeiters with alternatives such as stickers containing specific fibers or the application of invisible compounds. But, often the simplest, most durable solutions are best.

Cajo Techonologies laser marking systems are uniquely able to mark highly durable, easily scannable unique serial numbers, data matrices, and QR codes as small as 0.5mm directly on materials ranging from hardened tooling steel to soft plastics. Additionally, on materials such as steel, titanium, and chrome, Cajo Technologies laser marking systems’ ability to create vibrant, repeatable color markings can provide a distinctive, difficult to emulate security measure.

For more information about brand protection in the metals industry, contact our sales team.

CASE STORIES

  • CASE: Challenges to find a suitable marking solution for steel wires

    Brand protection, Cable markings, Identification markings, Marking on the fly, Traceability markings for metal

    View Full Case Study

  • CASE: Identification with unique color marking as a solution to fight counterfeit products

    Brand protection, Direct part marking, Identification markings, Product markings

    View Full Case Study

  • CASE: Marking on the fly on aluminum extrusion

    Brand protection, Direct part marking, Identification markings, Marking on the fly, Product markings

    View Full Case Study